Sir M. Visvesvaraya Institute of Management Studies & Research organised a Guest Session of Mr. Manish Makhijani , Global PDC Director of HUL, on 21 st February 2019. The subject for the session was “ Changing world of Marketing & Analytics in 21 st Century” The response to the session was great. All Faculty Members & students attended this Session . During this interactive Session ,Mr. Manish made them understand how from the past data one can analyse and predict the future consumer pattern and behaviour. He shared some advertisements of HUL products and explained the process of how such advertisements are made & discussed their impacts on the consumers. He also shared his expertise on how HUL integrates consumer understanding with the business strategy. He also explained the students kinds of Job Opportunities available for them in industry & replied their questions. In the beginning of the Session Dr. Vasumathy-Dean Academics introduced the Guest & at the end Prof Kadam expressed the vote of thanks.