Has an Overall Experience of 25 + Years in the domains of Industry Sales /Corporate Partnerships across Industry Sectors namely – Footwear , Media , Lubricants , Training & Development , CSR and Skill Development.

Insurance Training Project @ Zee Interactive – Setting up their Insurance Training Vertical i.e. setting up the training centre in Mumbai with all necessary infrastructure , accreditation of the Centre from IRDA ,collaborating with the Insurance cos for training their agents / advisors and running operations of the Centre.

During his stint @ Bata India Ltd was responsible for developing Institutional & Industrial Footwear Business across reputed Organisations namely Canteen Stores Dept. ( Ministry of Defence , Govt. of India ) , Mariott Hotels , Mahindras , Ceat Tyres , Lilavati Hospitals , Ambuja Cements etc …

Developed Retail Sales channel for Mumbai region in Gulf Oil India , created a Market Intelligence System for Western Region of the company , was also involved in ISO Audits for the company.

Initiated & Executed CSR and Govt. Funded Skill Development Projects @ Tata Trusts , Future Group , Reliance & Magic Bus. Projects @ Tata Trusts involved skilling and placements of ITI students into jobs aligned to their trades @ Tata Steel and Tata Motors.

Prof Atul Mandale , Currently , Faculty – Marketing and Head of Placement Domain in SVIMS /SVIMS Business School. As Head of Response Dept. for the Times of India Group publications , he was responsible for Revenue Generation across Gujarat / MP/ Rajasthan.

He set up his own firm ( start up ) , Maadhyam to focus on Rural Marketing.

As a Director of his firm , he provided Rural Consulting , Execution of Rural Campaigns for the following Corporates / Organizations for almost two decades

Mahindra & Mahindra ( Tractor & Automotive Division )

John Deere Tractors

Titan & Company (Jewellery & Eye Plus Division)

Reuters Market Lite

Nerolac Paints Ltd

Tata Motors ( CV & PV Divisions )

Tata Steel ( Roofing Sheets)

Hyderabad Asbestos Ltd (Roofing Sheets)

Pravin Masale

Texmo Pumps

ICICI Bank Ltd. (Agri Finance/ Micro Finance/ HNI Customers in Tier 2 & 3 Towns)

Buldhana Urban Coop Society (Business development for Warehouse storage & Finance & tie ups for cross selling investment products)

In Sobhagaya Advertising , Prof Atul was the General Manager at Ahmedabad , heading India’s #1 financial advertising agency – pitching & handling fund raising program for companies through the Equity route (IPOs) Had close interaction with the Lead Managers (Bankers) Press & Brokers on a Pan India basis by organizing road shows

In Triton Communication, as Vice President – he was responsible for developing new business. Handled brands like Moov / Krack Cream / NECO / Snowhite etc.

He is currently Head – Finance Faculty , SVIMS Business School. He has been an Ex banker with more than 3 decades of experience in Domestic and International Banking. Highlights of his professional career are as follows :-

Responsibilities like launching of RTGS and NEFT payment system within the bank, in-charge of SWIFT payment system

Treasury operations and settlements

Over the Counter Derivatives involving both Rupee and foreign currencies

Handled 2 system migrations (Core Banking Solutions and accounting interface)

Trade Finance Operations

He worked with a large French multinational bank, Credit Agricole Corporate & Investment Bank (CA-CIB) for 16 years. Managed the Derivatives Desk in Treasury Operations. In-charge of customer relationship and operations, Trade finance operations, Swift payment system and rupee funds settlement. He was associated with Mecklai Financial Services Limited for 2 years. Responsible for advising clients on exposure management (exposure in foreign currencies) He also worked with a nationalized bank, (now Union Bank of India) for 16 years. Worked in different branches and managed a branch’s foreign exchange business in Ahmedabad.