A specialization in marketing focuses on developing strategic marketing skills and expertise. It is designed to provide students with a comprehensive understanding of marketing principles, consumer behavior, market research, brand management, advertising, and sales strategies. This degree is particularly suitable for individuals aspiring to leadership roles in marketing, product management, market research, advertising, and related fields.
Marketing
Topics Covered
- Marketing Strategy
- Consumer Behavior
- Market Research
- Brand Management
- Advertising and Promotion
- Sales Management
- Product Management
Simple’s strategic marketing methodology has helped local businesses and others across the western U.S. achieve record growth during one of the worst economic periods in U.S. history. How? By auditing the effectiveness of current marketing efforts, developing and executing the right marketing strategy, then measuring and maximizing results to increase sales.
Simple Business Solutions helps businesses differentiate from competitors and make a lasting impression on prospects and customers. Simple dissects the ‘decision journey’ and gains insight into customer perceptions about your business and your competitors. Armed with this insight, Simple builds a powerful, memorable brand to establish your identity in a crowded marketplace.
competitor research & analysis
Safety net & build wealth
A strong business plan requires going beyond intuition and experience, and supporting your idea with fact-based market research. Investors need to have confidence in your understanding of the market, so don’t let yourself down by skimping on research. We have access to fee-based, subscriber-only resources such as:
Don James/Semplice – Article and News research
HighVoltageBusiness – Company Research
Goovers – Company and Industry Research
IRISpace – Industry Research
Lexos-Nexos – Company, Industry, Market Research
Pronounce – market analysis report “slices”
