SVIMS INDUSTRIAL RESEARCH & CONSULTANCY CENTRE ( SIRCC ) is a division of Sir M . Visvesvaraya Institute of Management Studies & Research , Mumbai ( SVIMS )
SIRCC is partnering and plans to partner with Industry in the following areas –
- Market Research & Surveys across Industry sectors namely – Banking , Financial Services & Insurance , Retail , FMCG, Consumer Durables , Manufacturing & Hospitality
- Strategy & Execution on Energy Conservation Projects / Projects in the domain of Sustainability
- Strategy for Product Launch, How to Grow in Existing Markets, Tap New Markets for Micro, Small as well as Medium Sized Enterprises (MSME) across Sectors
- Consumer / End User Audits & Focus on Customer Delight / Service Excellence
- Sales Strategy for Rural Marketing Projects
- Sales Strategy to drive Growth in the Retail Sector
- Third Party Audit of Entire Supply Chain Processes and Systems
Few Case Stories of SIRCC’s Initiatives
Fast Moving Consumer Goods
A reputed FMCG Company which is into the business of processing & marketing dairy products had the challenge of expanding their reach & distribution network in Mumbai. SVIMS students identified for the Project from the PGDM – Marketing 2019 – 2021 batch played a significant role in growing the business of the firm through their distribution network .
A Straw Manufacturing and a Marketing Firm had a challenge of building their brand of eco-friendly straws and expand their distribution network . SVIMS was able to identify students from the PGDM – Marketing 2019-2021 batch who worked successfully in various roles in the Marketing function of the organization to build the distribution network for this firm even during the Covid period. Reputed FMCG brands have also worked with our Team on strengthening their Sales Distribution Channel and increasing their sales volumes.
- Research & Consulting:- A reputed Consulting Firm based in Dubai needed Research Analysts to analyze stocks / companies and recommend it to their clients for investments . SVIMS was able to identify a student from PGDM 2019-21 Finance batch who contributed significantly in the areas of Research as well as Sales to help the firm grow its business in the Dubai market. Reputed Mumbai based CA Firm providing financial consultancy services to reputed Corporates ,MNCs have been selecting our students from the Finance Stream every year in the last few years.
- Banking & Insurance :- India’s Leading Private Sector Banks and Insurance Cos have a constant challenge of increasing theirbase of customers in the fiercely competitive Mumbai markets . Students identified from the PGDM- Marketing 2018-20 batch have been able to contribute consistently in this domain over the last 3 years post their association with the Banks and Insurance Cos.
- Hospitality :- One of India’s leading Sweets , Snacks and Restaurant companies wanted to grow their business in the Nagpur region i.e. by developing their distribution network, increase volume of sales through their existing channels as well through modern trade channels & online channels. Students identified from the 2021-23 MMS – Marketing Batch for this project have been able to contribute well on these objectives. Reputed Bakery Chain with Pan India presence has one of our students heading one of the regions in Mumbai, managing sales executives, distribution network of the chain and help the business grow.
- Real Estate :- Our Team has been able to deploy students in the Sales Function of Reputed Real Estate Firms and contribute to the growth of their business.