An MBA in Marketing opens the door to interesting career possibilities. Whether you’re interested in brand marketing, marketing analytics, digital marketing campaigns, or sales strategy, a specific area of Marketing appeals to a wide range of skill sets. This guide will explore the Top five Career Paths After an MBA in Marketing: Skills, Salaries, and growth. This article will also showcase how SVIMS (Sir M. Visvesvaraya Institute of Management Studies and Research) prepares students for the positions mentioned.
Why Choose an MBA in Marketing from SVIMS?
SVIMS, affiliated with the University of Mumbai and approved by AICTE and DTE Maharashtra (DTE Code MB3419), offers a two-year Master of Management Studies (MMS) program that prepares students for success in marketing.Key Highlights of SVIMS Marketing Program:
Industry-relevant curriculum designed for the new business environment
Certification courses in Business Analytics, Advanced Excel, and Business English
Live projects like the Stock Market Simulation
Case-based learning for analytical skill development
Udaan workshops and Samarth seminars for skill enhancement
100 % placement support, career counselling, and interview training
Top 5 Career Paths After an MBA in Marketing
Marketing is a broad field, and the Top 5 Career Paths After an MBA in Marketing—Skills, Salaries & Growth are based on job demand, salary potential, and long-term career growth.
1. Brand Manager
Key Skills: Strategic thinking, market research, storytelling, team collaborationGrowth Path: Assistant Brand Manager → Brand Manager → Marketing DirectorAverage Salary Range: ₹6 to ₹12 LPAJob Summary: Brand Managers are responsible for shaping a company’s image and positioning products in a competitive market.
2. Digital Marketing Manager
Key Skills: Digital Marketing, SEO, Google Ads, content marketing, data analyticsGrowth Path: Digital Marketing Executive → Digital Marketing Manager → Chief Marketing OfficerAverage Salary Range: ₹5 to ₹10 LPAJob Summary: Digital Marketing Managers run campaigns across search engines, social media, and other digital channels to build online visibility and generate leads.
3. Marketing Analyst
Key Skills: Excel, analytics tools, problem-solving, data interpretationGrowth Path: Marketing Analyst → Senior Analyst → Business Intelligence ManagerAverage Salary Range: ₹4.5 to ₹8 LPAJob Summary: Marketing Analysts help companies make data-driven decisions by studying market trends and campaign performance. SVIMS helps students build these skills with certifications in Business Analytics.
4. Sales Manager (B2B/B2C)
Key Skills: Sales strategy, negotiation, CRM software, leadershipGrowth Path: Sales Executive → Area Sales Manager → Regional Sales ManagerAverage Salary Range: ₹5 to ₹9 LPAJob Summary: Sales Managers oversee regional or product-based sales targets and coordinate with teams to drive performance.
5. Product Manager
Key Skills: Product lifecycle management, customer research, basic UXGrowth Path: Associate Product Manager → Product Manager → Head of ProductAverage Salary Range: ₹7 to ₹15 LPAJob Summary: Product Managers define and build new products that solve real problems. They work at the intersection of tech, marketing, and customer experience.
Salary Comparison Table – Top MBA Marketing Jobs in India
Career Role
Entry-Level Salary (in ₹ LPA)
Mid-Level Salary (in ₹ LPA)
Key Skills Required
Brand Manager
6
12
Strategy, Creativity, Analytics
Digital Marketing Manager
5
10
SEO, Paid Ads, Analytics
Marketing Analyst
4.5
8
Excel, BI Tools, Data Interpretation
Sales Manager
5
9
CRM, Sales Pitching, Negotiation
Product Manager
7
15
Product Roadmap, UX Basics, Research
How SVIMS Helps Build These Marketing Careers
SVIMS supports students’ career growth by offering:
Industry-Oriented Curriculum: Designed to match evolving business and market trends
Live Projects & Case-Based Learning: Promotes experiential learning and decision-making
Certifications: Business Analytics, Advanced Excel, Business English
Workshops & Seminars: Udaan and Samarth for soft skills and career awareness
Placement Support: End-to-end placement training, including interviews and resume building
Students also take on local and domestic industrial visits for hands-on exposure to real-world business environments.
Frequently Asked Questions
What is the average MBA in Marketing salary in India?Freshers can expect salaries ranging from ₹4.5 to ₹6 LPA. With experience, particularly in mid-level management roles, this can rise to ₹10 to ₹15 LPA.What job opportunities are available after an MBA in Marketing?Common MBA marketing jobs include Brand Manager, Digital Marketing Manager, Product Manager, Sales Manager, and Marketing Analyst.Does SVIMS provide placement support for MBA marketing students?Yes. SVIMS provides structured placement training, mock interviews, resume reviews, and connects students with recruiters in top companies.Is the MMS program at SVIMS AICTE-approved?Yes. The MMS program at SVIMS is approved by AICTE and affiliated with the University of Mumbai.Are there additional certifications provided by SVIMS?Yes. SVIMS offers Business Analytics, Advanced Excel, and BusinessEnglish certification to boost employability.
Conclusion
The Top 5 Career Paths After an MBA in Marketing – Skills, Salaries & Growth provides graduates with numerous options to thrive in the industry. From brand strategy to digital leadership, these roles are aligned with the evolving business landscape. With strong academic support, industry certifications, and real-world training, SVIMS is pivotal in preparing students for these high-growth careers. If you are considering building a rewarding Marketing MBA career, SVIMS offers the foundation you need.
